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Electrification, greater levels of automation, and increased connectivity are transforming what consumers worldwide expect from their cars and how they are designed. As these trends grow, experts predict that software will become the main profitability growth driver for automakers as more consumers view digital technology as a purchase differentiator. From subscription software services offering advanced safety and convenience features to enabling personalized in-cabin experiences, software-defined vehicles (SDVs) are taking the automotive industry and global consumer market by storm. Many car manufacturers are increasingly relying on software to differentiate a wide range of sophisticated systems, from infotainment and head-up displays (HUDs) to haptic touch interfaces and advanced driver-assistance systems (ADAS). 

I've shared some insights on how automakers are shifting SDVs into overdrive with new ECU architectures, open-source projects, and cross-industry collaboration.